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Next.jsMagento 2TypeScripti18nBundlesPWA
Vaessen Creative Craft Commerce
Multi-language craft supplies PWA with educational commerce focus.
Project Overview
Vaessen Creative needed a multi-store international platform balancing product education with fast commercial flows. We delivered a headless PWA layering dynamic content, guided bundle creation, and localized merchandising—while keeping performance budgets tight during high seasonal peaks. The build emphasizes multilingual scalability, structured PDP enrichment, and flexible promotional tooling.
Screenshots
Localized Category View
Bundle Builder Flow
Educational PDP Module
Key Features
- Localized multi-store experience (languages + currencies)
- Guided crafting kit & bundle builder
- Embedded educational content blocks on PDP
- Seasonal promo caching + smart revalidation
- User wishlists & project inspiration persistence
- Search relevance tuned for crafting taxonomy
Challenges
- Managing promo volatility with cache consistency
- Scaling translation updates without regression risk
- Supporting guided bundles with dynamic pricing
- Balancing content richness vs. performance budgets
Solutions
- Segmented ISR + on-demand revalidation hooks
- Versioned translation pipeline w/ fallback chain
- Bundle pricing normalization at GraphQL layer
- Progressive hydration & critical CSS extraction
Key Metrics
+17%
Repeat Orders
1.4s
LCP Category
60k+
Monthly Sessions
Technology Stack
Frontend
Next.jsReactTypeScriptTailwindCSS
Backend
Magento 2GraphQLNode.js
Commerce
Bundle EnginePromotions LayerWishlist Persistence
Localization
i18n RoutingCurrency ConversionContent Versioning
Results
- Repeat orders up 17%
- Category LCP stabilized ~1.4s
- Reduced promo deploy cache churn by 52%
- Increased bundle attach rate +22%
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