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Next.jsMagento 2TypeScriptSubscriptionsPersonalizationPWA
Tassimo Coffee Pod Commerce
Subscription + personalization focused beverage commerce PWA.
Project Overview
Tassimo required a fast, multi-locale storefront optimized for recurring revenue and consumable product discovery. We architected a headless PWA integrating subscription flows, flavor preference modeling, and bundle optimization—while protecting Core Web Vitals across high media PDPs. The experience emphasizes low-friction replenishment, contextual upsell, and a guided quiz that feeds a recommendation engine to increase pod trial diversity and retention.
Screenshots
Subscription PDP
Flavor Discovery Quiz
Personalized Recommendations
Key Features
- Subscription management & auto-replenishment
- Flavor discovery quiz with weighted scoring model
- Bundle & multi-pack dynamic pricing UI
- Express checkout & wallet tokenization
- Personalized recommendation carousel
- Multi-locale content & currency support
Challenges
- Synchronizing subscription states with catalog promos
- Maintaining fast LCP with rich lifestyle imagery
- Accurate preference modeling with sparse early data
- Reducing churn in renewals management UX
Solutions
- Subscription status caching with selective revalidation
- Progressive image loading + priority hero hints
- Bayesian-like weighted flavor scoring initialization
- Guided renewal modification & downgrade friction reduction
Key Metrics
+19%
Repeat Revenue
1.0s
LCP PDP
90k+
Monthly Sessions
Technology Stack
Frontend
Next.jsReactTypeScriptTailwindCSS
Backend
Magento 2GraphQLNode.js
Subscriptions
Recurring EnginePayment VaultProration Logic
Personalization
Flavor QuizPreference ScoringDynamic Upsell
Results
- Repeat revenue up 19%
- Checkout completion +11%
- Recommendation CTR +24%
- Reduced subscription churn by 9%
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