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Next.jsTypeScriptMagento 2FitmentGraphQLPerformance
Rough Country Off-Road Commerce
Performance-centric aftermarket automotive storefront with advanced fitment intelligence.
Project Overview
Rough Country required a product experience that adapts to each driver's vehicle configuration while remaining fast, media-rich, and conversion oriented. We built a fitment-aware PWA layered over Magento with dynamic filtering, compatibility intelligence, and high-impact PDP storytelling. The platform balances complex variant logic, 3D/360 assets, and real-time availability while preserving Core Web Vitals across devices.
Screenshots
Vehicle-Specific PDP
Fitment & Compatibility Selection
Media Gallery Experience
Key Features
- VIN & garage-based vehicle selection
- Dynamic compatibility & exclusion logic
- 3D/360 product media gallery
- Accessory & bundle recommender engine
- PDP performance budget enforcement
- Persisted multi-vehicle profile switching
Challenges
- Complex variant & compatibility matrix explosion
- Rendering heavy media without degrading metrics
- Maintaining fast PDP under personalization logic
- Reducing cart friction for bundled configurations
Solutions
- Precomputed fitment indexing + edge cache invalidation
- Adaptive media loader w/ priority hinting
- Isolated personalization islands + partial hydration
- Bundle builder UX with progressive pricing updates
Key Metrics
+21%
PDP Conversion
1.0s
LCP PDP
85k+
Monthly Buyers
Technology Stack
Frontend
Next.jsReactTypeScriptTailwindCSS
Backend
Magento 2Node.jsGraphQL
Intelligence
Fitment EngineVIN NormalizationRecommendation Logic
Performance
Lazy HydrationEdge CachingMedia Optimization
Results
- PDP conversion up 21%
- Reduced blocking JS 46%
- Fitment error rate reduced <2%
- LCP stabilized ~1.0s desktop / <2.2s mobile
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