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Next.jsMagento 2GraphCommerceCPGSubscriptions
L'OR Espresso Coffee Commerce
Luxury coffee capsule brand with subscription flows and beautiful product navigation.
Project Overview
L'OR Espresso (JDE Peet's) required a global-ready commerce engine that could handle complex coffee subscriptions and multi-market localization. Using GraphCommerce, we built a PWA that blends high-end lifestyle content with a conversion-optimized subscription funnel. The architecture includes a flavor discovery quiz, automated replenishment cycles, and a highly responsive mini-cart experience that keeps luxury consumers engaged.
Screenshots
Premium Capsule Selection
Key Features
- Personalized flavor discovery quiz
- Click-and-subscribe replenishment flows
- Interactive capsule collections browser
- Multi-currency & multi-language localization
- Premium brand animations & transitions
Challenges
- Simplifying complex subscription rules for users
- Synchronizing global pricing and inventory
- Performance at scale across multiple continents
Solutions
- Step-based subscription wizard UX
- Edge-cached GraphQL responses for product data
- Internationalized path-based routing architecture
Key Metrics
+31%
Subscription Growth
1.1s
LCP Homepage
150k+
Monthly Sessions
Technology Stack
Frontend
Next.jsReactTypeScriptTailwindCSS
Backend
Magento 2 B2CGraphQL
Logic
Subscription EngineFlavor Quiz Middleware
CDN
Cloudflare Edge Workers
Results
- Improved mobile subscription conversion +31%
- LCP reduced to 1.1s on median connections
- Reduced site abandonment during flavored-selection +18%
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