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Next.jsTypeScriptGraphQLMapsSearchPWA
Housing.com Real Estate Platform
High-performance property discovery and lead generation PWA.
Project Overview
Housing.com required a property discovery experience that marries search precision with speed at scale. We architected a performance-first PWA focused on reducing search frustration, surfacing relevant listings fast, and optimizing lead submission flows. Key emphasis areas included geospatial indexing, incremental hydration patterns, and mobile-first Core Web Vitals.
Screenshots
Search Landing
Listing Detail
Map Exploration
Key Features
- Instant map + keyword synchronized search
- Saved searches & realtime update alerts
- Lead capture with progressive enrichment
- Server streamed search results (progressive hydration)
- High-res image optimization & lazy clustering
- Structured schema for listings & breadcrumbs
Challenges
- Balancing map interactivity with hydration cost
- High variance in listing media sizes
- Maintaining ranking relevance across query patterns
- Reducing friction in multi-step lead flows
Solutions
- Islands architecture + selective hydration for map widgets
- Adaptive media pipeline with AVIF/WebP + dimension hints
- Search weight tuning with behavioral feedback loops
- Progressive form capture (email -> details -> intent)
Key Metrics
+24%
Lead Submissions
1.2s
LCP Search
120k+
Daily Sessions
Technology Stack
Frontend
Next.jsReactTypeScriptTailwindCSS
Backend
GraphQL GatewayNode.jsGeo Services
Search
Geo IndexingPartial MatchingRanking Signals
Performance
Edge CachingStreaming/SSRImage Optimization
Results
- Lead submissions increased 24%
- Search interaction latency reduced by 37%
- Median LCP on search pages ~1.2s
- Mobile bounce rate down 15%
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