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Next.jsMagento 2GraphCommerceFashionMobile-First
Frank and Beans Commerce
Australian apparel brand with bold design, subscription options, and mobile-first discovery.
Project Overview
Frank and Beans needed a storefront as bold and punchy as their brand voice. We delivered a high-energy headless PWA that excels on mobile devices, where most of their customers shop. The build features a fun, gamified product discovery experience and a simplified subscription model for repeat essentials. Architecture focuses on vibrant visual delivery, high performance under social media traffic spikes, and a friction-free checkout journey.
Screenshots
Bold Fashion Storefront
Key Features
- Bold brand-aligned design system
- Simplified subscription box builder
- Size-finder & fit recommendation logic
- Social feed integration & "Shop the Look"
- Lightning-fast mobile navigation
Challenges
- Scaling for massive social media influencer spikes
- Handling high-variance underwear sizes/styles simply
- Maintaining brand personality in technical PWA layer
Solutions
- Edge-cached ISR for high-traffic social landing pages
- Dynamic size matrix UI with instant feedback
- Custom motion-framer animations for brand flair
Key Metrics
+25%
Repeat Purchase Rate
1.0s
LCP Category
40k+
Monthly Sessions
Technology Stack
Frontend
Next.jsReactTypeScript
Backend
Magento 2GraphQL
Marketing
Social Commerce SyncKlaviyo
Infra
VercelImage Optimization
Results
- Repeat orders increased by 25% post-launch
- Category browsing depth increased by 18%
- LCP improved to 1.0s on 4G mobile connections
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